Earthscreening is the winning concept of NHA pavilion at Expo 2015. It is about how we can sense and respond to the conditions of the soil to a degree that was impossible before, pointing to a future where an agricultural field could be considered as a giant base for ‘agricultural printing’, with major advantages foreseen in terms of plant biodiversity and resource preservation. In the same way as self-driving cars are expected to revolutionize urban mobility, advanced robotic technologies are reshaping agriculture, with a new wave of innovations helping us to better respond to local terrain conditions. While the roof uses real moving tractors, inside the pavilion visitors can interact with the latest research, products and innovations in sustainable agriculture developed by New Holland, in both a physical and digital way.
As a team leader, I had to organize tasks and reviews to make sure that the result of the brainstorming sessions was condensed into a compelling story for the competition deliverables, including printed material and slideshows. I actively coordinated with the representative of the external team (structures, construction) to align everybody about the project evolution making sure the outcomes of all the parallel lines was coherent.