Make all people enjoy services
About
Head of design at the Italian government Digital Transformation Dept.
Co-founder of Ayara Learning System
Former Strategic design lead at Pininfarina, and Head of strategy + innovation at Carlo Ratti Associati
Services
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Hi, this is Marco Maria.
I usually go with Pedro. I am designer and manager from Italy.
Currently interested in:
- chasing meaning in designing honest services for organic, healthy growth;
- juggling feasibility and business viability by-design;
- loosely managing design while thoroughly designing management;
- metrics, taxonomies and nerdish stuff.
Definitely not interested in:
- Chasing unicorn-like scale while meaning gets completely shaped by others (typically investors);
- Aiming at saving the world, with a team that can’t help itself first;
- The hustle for the hustle sake;
- Whatever is the latest tech-trend that will become normalized next month like big data. smart city, blockchain, metaverse, etc. (AI is definitely interesting, as it has use cases and raises interesting questions).
Value creation, by design
In a business world focused on value extraction, my work aims at making businesses independent.
RECENT works
Una grammatica dei servizi pubblici digitali (A digital public services grammar)
.italia – country design system
Il design delle istituzioni @ Wired Next Fest (Institutions design)
PAST works
Ten years ago, I was lucky enough to do the feasibility study that lead to a digital supermarket in EXPO, as well as help designing and setting up a robotic bartending system that rocked a party for Google I/O 2013 while Steve Aoki was playing.
After that, I helped designing, prototyping and testing with users every week the Superpedestrian “Copenhagen wheel” product and mobile app in Cambridge Massachussets. In Carlo Ratti Associati, I developed a design business portfolio from 3,5mln€/y to 5mln€/y in two years and helping the opening of the US branch.
As a freelance, I consulted a few startups setting them up with minimum viable brand & product definitions. I joined Pininfarina to contribute setting up the strategy team, and connect the digital expertise to the amazing products and cars crafts.
In the Presidency of Council of Ministry digital transformation department, I have contributed growing a 7 people design team into 20+ integrated center of competence, running a 15 project portfolio and a design system used by more than 2300 public entities.
design Strategy
This section is upcoming. Meanwhile, you can visit my archive at this link, and filter for strategy. This is my bread and butter and what gives me the most joy at work: to define well enough a problem/solution so that it can be understood/implemented, while leaving it sufficiently open for others to interpret and build upon.
User experience, product and service
This section is upcoming. Meanwhile, you can visit my archive at this link, and filter for UX or design research. I am not a fine-art, craft person, but I consider this to be quintessential to any contemporary value creation process.
BRANDING
This section is upcoming. Meanwhile, you can visit my archive at this link, and filter for branding. I’m no branding expert, but I applied design strategy to branding to help startups kicking-off, and lay the ground for branding professional’s later on.
SPACE design
This section is upcoming, Meanwhile you can visit the archive at this link, and filter for architecture. I’ve only undertaken space design projects in relationship with technology, I’m no architect, despite my background.
CONTACTS
free for a student or a designer, discover more
for entrepreneurs, executives and managers, discover more