Design therapy
An incremental approach to design your business and be independent in managing design
First session free, current cap at 3 clients total.
If you are a student, a young professional, a non-profit or a public organization manager or executive, please visit the mentoring page instead.

Why a design therapy?
Your business, your way (my nudge)
Companies in the top quartile of the McKinsey Design Index outperforms industry benchmark growth, by as much as two to one (both in revenues and return to shareholders). They do because design helps them generating value through meaning for the end users.
Despite the evidence, reorienting your business to become one of these business could be intimidating. Large transformational projects could be expensive and risky, and the giant consultancy companies which can deliver them are not always vested in your same interests. Plus, these companies may not feel like “your kind of people” and, chances are, they aren’t.
That’s why a progressive approach can help you assessing your business design potential for growth, before going for long-term commitments to hire or purchase design capacity.
What do we do?
Imagine new products and business models, re-org design processes, define strategies and actions to validate them,
Design therapy lets you kickstart your innovation process as professional, pay-per-session path, that will
- help you focusing your priorities and frame your company unique point of view;
- define the problems you want to solve for the people you want to serve;
- bring you and your direct reports on board to define the opportunity space;
- help you building quick prompts and prototypes of solutions;
- make a plan for validating the solutions and identify next steps.
Ultimately, we are as good as the number of people we can uplift
What’s there for you:
- Get help to innovate organizations, products and business model, 1 step at the time
- Start harness the benefit of design before committing to expensive consultancy contracts
- Get an expert eye on a design brief, a design contract or a design deliverable
What’s there for me:
- I love when I can be of help
- Get to know interesting challenges
- If you find it helpful, after the second session I retain my hourly fee, like therapists do.
First session free, current cap at 3 clients total.
Exactly like therapy can continue as long as you see value or you feel done, or until I can’t help you going any further, and refer you to larger design company.
Disclaimer
Aside already public informations, I won’t discuss any of my current endeavors in the public sector, due to their very nature. If that is the reason of your interest, please email contatti@designers.italia.it with an official request.