Superpedestrian the Copenhagen Wheel | Marco Maria Pedrazzo

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Consultant team: Carlo Ratti, Marco Maria Pedrazzo, Emanuele Protti

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Context

I had the chance to be the Project Manager for the Design Consultancy of Carlo Ratti Associati towards Superpedestrian, the company that produces the Copenhagen Wheel – bike wheel that can transform every bicycle into an electric hybrid.

Responsibilities

The collaboration started with the redesign of the physical UI of the object, leading to the signage of 3 design patents for the interface itself and an innovative torque arm, able to fit the vast majority of bike frames. After the first results, the client left me the management of the design partnership, including UI/UX of both mobile app and website including e-commerce, branding (for which we involved a graphic design team), as well as fair booth and marketing campaign design. Most of the work is NDA covered: the page will be updated as soon as the results become available.

Consultancy
Design
Design management
Digital UX
Inventor - Provisional Design Patent
Physical space UX
Project management

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