Concept design: Senseable City Lab, Massachusetts Institute of Technology Architectural and interior design: Carlo Ratti AssociatiCONSULTANTS OF CARLO RATTI ASSOCIATI
Landscape design: Capatti Staubach Landschaftsarchitekte
Pedestrian flow analysis: Systematica
Urban algae folly design: ecoLogicStudio Vertical farm design: ENEA, Ceres, Lucchini
Graphic design: Studio FM Milano
Interaction design: Avanade, dotdotdot
System integration: Accenture
PROJECT TEAM AT CARLO RATTI ASSOCIATI: Carlo Ratti, Andrea Galanti (Project manager), Giovanni de Niederhausern, Antonio Atripaldi, Alberto Bottero, Andrea Cassi, Sofia Cornejo Reindl, Gary Di Silvio, Pietro Leoni, Filippo Ferraris, Andrea Galli, Valentina Grasso, Walter Nicolino, Marco Maria Pedrazzo, Gianluca Santosuosso, Carlotta Sillano, Niccolò Suraci, Jenni Young
PROJECT TEAM AT MIT SENSEABLE CITY LAB: Carlo Ratti, Assaf Biderman, Andrea Galanti, Paola Garbagnoli, Chris Green, Cesare Griffa, Alex Haw, Nazanin Naeini, Yaniv TurgemanIMAGES CREDITS Images @ Delfino Sisto Legnani
The Future Food District (FFD), a 7000 sq. m. thematic pavilion that explores how digital technology can change the way that people interact with food, will be unveiled at tomorrow’s opening of Expo Milano 2015 “Feeding the Planet, Energy for Life”. Designed by Italian design firm Carlo Ratti Associati, together with supermarket chain COOP Italia, the pavilion — lying at the heart of the exhibition grounds — explores how data could change the way that we interact with the food that we eat, informing us about its origins and characteristics and promoting more informed consumption habits.
My first task during my collaboration with CRA was to implement a feasibility study for the FFD and iterate over the concept, to structure it in a single, immersive experience. I took the first contact with potential external suppliers as well as taking part to high level workshops and meeting.