Project concept and design by MIT Senseable City Lab: Carlo Ratti, Yaniv Jacob Turgeman, Mike Xia, Cagri Hakan Zaman, Michelle Wang, Shan He, Christopher Green, Sayjel Patel, Andrea Galanti, Brendan Nee;
Implementation and production by Carlo Ratti Associati: Carlo Ratti, Giovanni de Niederhausern, Alessandro Incisa, Marco Maria Pedrazzo, Andrea Bellagarda, Luis Mesejo, Antonio Atripaldi, Sofia Cornejo Reindl, Jenni Young, Livia Breccia, Marta Scelto;
Automation Design & Fabrication by C.I.A. S.R.L.;
Sponsorship by Coca Cola;
Identity, Web Application & Visualization Design by Pentagram;
I had the chance to take part to the birth of the MakrShakr, during Milan Design Week and Google I/O 2013 in San Francisco, CA. the world first robotic bartending system.
We were asked to explain the concept of first industrial revolution to a wide audience: this system allowed everybody to design his own cocktail through a simple mobile interface and enjoy their creations, having sophisticated machinery doing the repetitive part of the job.
I contributed to the concept creation phase collaborating with the MIT team, prepared presentations for sponsors, building up the contractor team on the design side, guided the implementation of the product interacting with the robotic integration company, as well as operatively deployed the installation both in Milan and in California.